Passionate about the science, technology and business strategies that drive great brands. Analytical and solution-focused, my career has spanned the full marketing mix across numerous organisation types including public sector, not-for-profit, small & medium enterprises and multinational corporations.
A natural communicator & public speaker, I am highly personable and enthusiastic, with an uncompromising work ethic and sense of humour, bringing objectivity, critical thinking and creative problem solving to every challenge.
Alongside my career in marketing, I enjoy hobbies and interests including food & cooking, gardening, the arts, and travel. My love of cities and culture led me to undertake a Master of Arts at Central Saint Martins / University of the Arts London during the COVID-19 pandemic, allowing me to further develop my interests in urbanism and the relationship between people and place.
First aired in 2018 on Channel 4, I appeared on a segment of George Clarke's Old House New Home (Season 2, Episode 4), available to here: https://www.channel4.com/programmes/george-clarkes-old-house-new-home/on-demand/67754-004
November 2024 - current (freelance)
Work closely with company founder to streamline business focus, develop customer journeys and improve lead generation
Create new brand & logo, new website & social media channels for case studies, blogs, imagery & other content
January 2023 - November 2024
Increase product specification via architects globally through brand initiatives such as Pinterest, collaboration on content marketing internally and with external partners & affiliates such as ArchDaily.com
February 2014 - December 2022
Manage marketing team of 2 direct reports
Planning, strategy, budget & product development for EMEA market, based on extensive research, data and competitor analysis
Comprehensive management of integrated marketing campaigns, collaborative projects, website, social media, email marketing, print advertising, merchandising, printed collateral and events
Work with PR agencies for printed advertising, editorial submissions, photography, press releases and content marketing
September 2012 - February 2014
Reduced costs by 11%, reduced wastage by 70% and improved performance of online job adverts through extensive analysis, training, internal communications and negotiation with suppliers
marketing & branding agency
government/public sector
charities & not-for-profit
education
travel, tourism & hospitality
retail including FMCG, luxury fashion
More information available on LinkedIn: https://www.linkedin.com/in/multicultured/
Central Saint Martins, University of The Arts London
January 2021 - November 2022
Grade: Distinction / A-
Swinburne University of Technology
February 1999 - October 2003
Grade: Credit (70% average)
Majors: Marketing, International Business
Swinburne University of Technology
February 1999 - October 2003
Grade: Credit (70% average)
Majors: Italian
English - fluent
Italian - fluent
Hindi - fluent
French - basic