Pop-up event - Clerkenwell Design Week 2022

The most successful elements from the debut pop-up event in 2019 were recreated and built on for the 2022 festival, helping KI House become once again a go-to destination during Clerkenwell Design Week. Based on feedback from 2019 attendees, surveys and organiser data, visitor attraction and footfall were driven by talks, workshops, standout catering and learning opportunities. To make sure there was good traffic staggered throughout each day, the following activities were arranged:

• Vectorworks training sessions: One of the mezzanine spaces was furnished with the new Zig tables, arranged in banks of desks to allow visitors to experience the newly launched product in a real life context. These tables were furnished with IT equipment to host training sessions by 3D visualisation software company, Vectorworks. These sessions were consistently booked out and brought a number of target audience interior designers to the space, introducing them to the KI brand often for the first time.
  
  

• The Myers Briggs Company research launch & presentation: The 2015 collaborative research "Love Your Workspace" looked at the role of personality types and the working environment, helping companies to navigate office design and policies to help all members of the team find the right setting to maximise wellbeing and productivity. In the wake of the COVID-19 pandemic, hybrid working suddenly became the norm and the role of the office suddenly came under the spotlight in a whole new way. Building on that earlier research, KI asked The Myers Briggs Company to look into the relationship between different personality types and this hybrid working model, which would allow decisionmakers to adapt the physical environment and HR policies accordingly. This research was launched and presented in a busy seminar within the festival by Head of Reasearch, John Hackston, bringing an number of clients and target interior designers into the space. 
  
  

• Space_Zer0 "Schools 4.0" seminar & research: KI commissioned learning environment design company Space_Zer0 to undertake some research around the role of school campuses, not just because of the mainstreaming of remote learning during lockdowns, but also in the wider context of a changing working world, AI and future skills. Initially undertaken to inform KI's product development pipeline, this research proved highly interesting and relevant also to the target audience of designers, amongst whom Space_Zer0 has an outstanding reputation. Presented over two overbooked sessions, this research proved a popular drawcard and allowed people to enjoy the engaging presentation by Space_Zer0's Executive Creative Director David Judge, whilst also utilising the new KI furniture products that created the setting for the presentation.
  
  

• McQueens Flowers  floral display and workshops:  The centrepiece of the space, in the main atrium of the KI House, was the focus new product - Colonnade. This was to be the most 'instagrammable' powerful first impression upon entering the space. To create this impact, KI commissioned luxury McQueens Flowers to install a striking, bold floral arrangement of dried flowers that would add colour, texture and elegance to the space. In addition to this, the company hosted flower arranging workshops which brought a number of designers into the space to join this prestigious session.
  
  

• Dark Sugars chocolate workshops: Supporting independent local producer of fine chocolates, KI offered guests to the space a selection of beautiful truffles from Dark Sugars. In addition to this, the company hosted chocolate making workshops where visitors could enjoy KI's tables and chairs designed for flexible spaces. 
  
  

• Greenwich Gin gin tasting: Another local, independent supplier for the space was found in the Greenwich Gin company. Their unique flavour and high end quality reflected the KI brand and provided another reason for people to visit the pop-up. On the opening evening of the festival, the company's founder hosted a gin tasting session, providing a memorable event for around 20 guests. 
  
  

• Innerspace moss panel making session: On the final day of the festival, a calm and creative session was booked with KI partner and supplier, Innerspace. Their moss and preserved leaves were featured around the space, integrated into KI furniture. Their maker session attracted a number of people to sit and enjoy a creative process that they could take home with them.
  
  

• Smart TV display: KI showroom partner furnished the Colonnade in the centre of the space with their latest technology, making wireless presentations easy. Members of their team were on hand to answer questions, allowing them to invite their clients along to the event and expanding the reach of the KI space.
  
  

• The KI team: Following the success and great feedback from the 2019 event, KI's own staff were added to the rota at the event with branded polo shirts, meeting and greeting guests, showcasing products and building relationships.